What is (ETP) Ethical Tourism Practices ?
ETP is not against any
portals or technology it’s not about online vs offline, many are
confused, rightly so as industry is going through transit, purpose of writing
this article is to clear all doubts, misunderstanding of members/industry, We
want technology to be utilised for the benefits of all industry partners in
fact we welcome technology & suggest all members to adopt the technology
for its better use.
UNDER Ethical Tourism
Practices. All we are requesting our principals that is Hoteliers to stop only
these few portals which are using their dominant position of having excess funds
to under sell (Selling even below their purchased cost) B2C portals to
have display rates (selling Price) set by hotels. As many hotels could sense
brand diluting by not getting the same profile of guests due to this under
cutting of price by using different means of under cutting, discounted coupons,
advertisement budgets etc.,
ETP is against discriminatory
practices, illegal money transaction & “Predatory Pricing” which is illegal
under CCI, (competition commission of India) Predatory Pricing' the act of
setting prices low in an attempt to eliminate the
competition. Predatory pricing is illegal under anti-trust
laws, as it makes markets more vulnerable to a monopoly. Therefore Govt., allow
100% FDI to create physical or virtual infrastructure to provide the SMEs market place etc.,
As of now it is a price
war in our Industry, whereas the service standards have gone down drastically
in the absence of ethics in business due to dominance created by few OTAs.
Market has become so vulnerable that news
of defaulters & cheating has become very common which is not a good sign
for any industry.
BENEFITS OF ETP TO INDUSTRY PARTNERS &
CLIENTS.
- Brand value won’t be diluted, hotel will get
clients as per hotel profiles.
- Client would be buying
the hotel which he can afford, not just buying luxury hotel for cheap price
& later regretting or not being able to avail allied services of hotel due
to high price at hotels.
- Hotel's direct
customers will not have any confusion as hotels display rates on portals will
be set by hotels itself, so they can maintain parity. This will result in
gaining the confidence and enhancing hotels credibility amongst direct clients.
- It will prevent tourism
in India from any kind of monopoly.
- It will bring back comfort & harmony
among hotels, OTAs and offline operators
91-98109 12710
email : ethicaltourismpolicy@gmail.com
